Do people still read blogs in 2026?
Content is the sustenance of digital marketing. In the world of mobile social media, often the goal is to create ‘snackable’ content.
And while you need short-form content to keep your target audience engaged, they don’t always have time to read a 2 000-word article.
We’re here to tell you that long-form content can be just as valuable as short social videos.
With billions of people connected to the internet, there has never been a better time for businesses to include blogging in their marketing strategy.
Why blog content is important
Blogging, while considered an ‘old-school’ form of creating and sharing content, provides readers with high-quality information supported by credible research and data.
Think of it as an engaging one-on-one conversation with your friend at a coffee shop as opposed to a quick scroll on Instagram during your 10-minute vape break.
According to Orbit Media’s Annual Blogger Survey, in 2023, one in four bloggers reported ‘strong results’ on the overall effectiveness of blogging.
Additionally, the survey, which included 1051 participants, proves that the average blog post is 77% longer than it was 10 years ago.
Pros of blog long-form content
1. Drives organic traffic
Raise your hand if you want more website visitors. Well, you’re not alone. Businesses with blogs get 55% more website visitors than those without one, according to a 2022 study by HubSpot Marketing.
Yes, there are many ways to gain a new audience, but organic is key here, and Rose Digital can help you every step of the way.
2. Repurpose for social media
Whenever you create a new blog post, you create content that people can share on social networks.
This can expose your business to a new audience that may not yet know you, adding to your digital presence overall.
3. Establishes credibility
Building trust with your audience is essential. One way to do this is by answering FAQs. This helps to consistently deliver valuable content for your target audience.
Cons of blog long-form content
1. Time
In a world of short-form everything, social media users want to get hooked immediately. According to HubSpot, 73% of people admit to skimming blog posts, while a mere 27% consume posts thoroughly.
A solution? Keep blog posts focussed and to the point.
2. Needs maintenance
So, you’ve created a blog section for your business. Now what? In addition to writing and posting new content, maintaining your published articles is also essential, says Digital Scholar.
This takes time, effort, and creative resources. Rose Digital can help to ensure all your content is presentable, relevant, and up to date with market trends.
So, do people still read blogs in 2026? They absolutely do. Using blogging as a long-form content strategy for your business is a great marketing tool and a way to create an organic digital presence.
If you’re interested but don’t know where to start, we can help.
Email us to learn more about blogging solutions or any other digital presence queries you might have.